If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...

With the razzle-dazzle portion of the upfronts long over, the ad industry is now learning the impact of those presentations. Amid the ongoing tariff rollercoaster and economic uncertainty, it’s clear ...

Live sports is one of the most powerful and culturally unifying categories in media — and increasingly, it’s happening on Connected TV (CTV). As more fans shift to streaming, live sports is becoming a ...

Ahead of what will likely be a vastly different upfront season, Google is expanding its YouTube Select offerings as more people flock to streaming. YouTube Select, rebranded from Google Preferred last ...

NEW YORK--(BUSINESS WIRE)--Cognitiv, the leading advanced performance partner powered by deep learning, today announced its full-funnel CTV solution has delivered a 19% lift in customer lifetime value ...

Live sports are moving to streaming, allowing brands to connect with mass audiences consuming synchronous programming on CTV. For example, Netflix locked down an exclusive $5 billion deal to broadcast ...

NEW YORK, July 23, 2026--(BUSINESS WIRE)--FuboTV Inc. (NYSE: FUBO) and The Athletic announced today the launch of The Athletic Video Hub on Fubo, bringing a robust selection of The Athletic's trusted ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

TORONTO, June 4, 2026 /CNW/ - Bell Media today unveiled its 2026/27 programming slate for CTV and Crave, featuring buzzy new originals and acquired series, returning fan favourites, live sports, ...

YouTube on Thursday announced an update to its global hub for sports content known as Sports. The changes are being made across mobile, desktop and connected tv (CTV). The content will offer clips and ...

The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open ...